Aratta was the legendary land the ancient world placed somewhere in the Armenian Highlands — a name our grandparents used for a place of craftsmen, vineyards and mountain kingdoms. We took it because it says everything we want a journey with us to feel like: old, real, and rooted in this soil.
We began in 2006 as two guides with one minibus and a stubborn conviction that Armenia deserved better than the rushed, box-ticking coach tours of the time. We slowed things down. We stayed for the second cup of coffee. We knocked on the doors of the families who make the best gata and the winemakers who still press by hand.
Nearly two decades on, we’re still a small team, still based in Yerevan, and still designing every itinerary ourselves. Armenia is the only country we do — and that is exactly why we do it well.
